How Paula Begoun transformed the beauty industry

"I’ve been controversial my whole career from the first time I wrote my book back in 1984. Later in my career, I learned that I was something called the disruptor." - Paula Begoun

For over three decades, Paula Begoun has done what nobody in the beauty industry has – told the truth. Long before formulating her own products, she was a consumer struggling with acne & eczema, desperately trying to find products that wouldn’t make her skin worse. That’s when her lifelong career of research & formulating effective products began.

"What I wanted to do was make great skincare products and provide information."

Always the whole truth

"There are good and bad ingredients that are natural and there are good and bad ingredients that are lab-created. To suggest that only natural is good is bad skincare."

"I know the limitation of skincare. I know the brilliance of skincare. The sooner you do brilliant skincare and you stay with it and you pay attention to sun protection and pollution protection, I know how successful your skin can look."

Research continually evolves, but Paula’s commitment to uncovering the truth remains the same. Today, Paula’s Choice has established one of the most robust science-backed foundations in the industry to take the guesswork out of skincare. Consult our Science Advisory Board to review our list of medical experts who ensure we accurately represent the latest research.

Taking care of your skin today, tomorrow and always

"The fundamental concept of Paula’s Choice – I used it have it sitting on my desk – is don’t do to anybody else what you don’t want them to do to you. If you don’t want someone to lie to you, don’t lie to somebody else. If you don’t want someone to mislead you, don’t mislead somebody else. If you don’t want to use a skincare product that really doesn’t do what it says it does, don’t do that to somebody else."